Paper: How Business Architecture Enables Agility in a Dynamic Market

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How Business Architecture Enables Agility in a Dynamic Market

This chapter was originally published in Business and Dynamic Change

Dr Michael Poulin, Clingstone Ltd., UK

Business Architecture as described by Dr. Poulin arms an organization with models, services, and solutions that reflect external changes in the most flexible manner, which allows an organization to reach agility with the dynamics and even form competitive advantages in the market. He outlines 10 major principles that a successful Business Architecture should follow. It is a mechanism that links changes in the dynamic market with corporate strategy and a means of realization of this strategy. Nowadays, the ability to change quickly is the key to success.

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